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Homebrew or outsource? Nine things to know before creating your website

Like painting the Forth Bridge, a site is never finished! It takes a constant adjustment and adaptation – the addition of new content, the size of the old content, adding new features to business changes (see http://www.webgineers.co.uk/ar/10/You.com-owner% 27s-manual). But occasionally, in the midst of this routine maintenance, there will be a major upgrade, a change that raises your site – and your company – a new material.

Done right, these improvements can really turbo-charge your business, opening new opportunities and improve their existing business. But there are things – the difference between small static website and a site of major industrial power of electronic commerce is as great as the difference between a bicycle and a truck – is wrong and Crash and Burn!

First, the key question to be answered before starting an upgrade is, who will? Will you use your own employees, equipment and experience, or are going to use professionals? Will homebrew, or outsource?

In reaching this decision, will consider the following ten questions.

1. What is the purpose of the website?

Before a programmer press a single button, you should understand business objectives and how their new website to offer.

You would not buy a car, or renting a building, not knowing why he wanted. When you start the technical work (including the equipment of a shop) establishing detailed specifications before beginning. The same is true of your website. You need to plan before starting. So who do the planning?

* Is it possible? Do you understand the technology and what it can offer enough to plan all this development?

* Your programmers? Do you understand business well enough to know where you going? (So why are the developers?)

If you are planning a building, wants to hire an architect to turn what you want something you can build. It's the same when you are planning a new web site, you need a technical architect. What is a technical architect only:

* Understand your business objectives, and work with you to make sure you get what you expect,

* Choose the best combination of technologies to achieve these objectives, and

* Plan how various components fit together.

Arcitect The technique is the person who understands your business and technology. He is the person to ensure that at the end you get exactly I wanted at first.

2. Who will manage the development?

Even with a decent plan, someone must ensure that Experts are all together. Like an orchestra needs a conductor, then a team of developers need a project manager.

Remember Me ever seen the agenda? Many hits on keyboards, screens full of hieroglyphics, the occasional cry of joy or a curse of frustration. But most of all, it is quiet. Programming is a lonely job. Developers do not talk to each other. It is only in the nature of the work his man against the machine wills locked in battle. They no reflection of teamwork. And they often get lost in the details!

To keep everyone on track for continue working on what you like, requires a specialized manager. Fair technical architect managing the project – to be, its design is being built, and be better placed to resolve the discrepancies that inevitably arise.

But without a project manager has to inform and manage and monitor programs alone. It's worse than the breeding of cats – at least you can see what the cats are doing!

3. What skills needed to build it?

All programmers are not the same. There is an incredible variety of tools, technologies and techniques out there, and nobody is an expert in everything. If you hear programmers talk between them, it looks like alphabet soup!

Your mission (if you decide to accept it) is knowing who to hire to build your website. Assuming you have a good design Technical Architect, you need to know that developers have the right combination of skills not only to build your site, but to keep the handle on the future. Who will be the value of their wages for the coming years? The duration of the best business book?

Of course, not accept this mission at all! It is true that nobody is an expert on everything, but there are companies in development – not much – they are. Is it your problem, not yours, to find people and keep them current zero. They have already done the hard work of building a team and develop skills – and have now a body of knowledge that would cost a small fortune puzzle.

And do not even have to pay them a fixed salary!

4. What equipment do I need to run?

Web Pages I live in the computers, if your site is on 24 / 7 so if your team needs. You have to stay through maintenance updates, Power Outages, accidents of software, corruption through hard disk, network outages, hacker attacks, and the filter tripping over cord.

Therefore, you will need, in addition to its team of high speed leased lines (broadband, no!) DSA UPS and generators, air conditioning, firewall, arrangements redundant disks, automatic backups, security cabinets, falls on the routers and a double all the above in favor of the acquisition. A quality site industrial is not cheap!

Unless, of course, you ask someone else to manage for you. If you put your site in someone else's computer, inside another data center, offering all the safety and security you need. Instead of buying expensive capital charges, you pay a monthly rent. You no longer need to worry about whether your site is working, or security – we guarantee it!

5. How I can manage my people, and how do I know I can trust them?

This is an area known to be rapidly evolving, so if you rent your own developers and administrators who need to learn permanent. But this is a problem for you:

* What What if you pay all of their training, and then they go to better paying jobs? (Again, what happens if you do not train and they stay?)

* How do you know if the training they require is to look good in website, or to look good on your CV?

* And, after training, you will need to practice and develop their skills. website that you think will?

If you outsource your web development for a specialized company, no such problems. Interestingly, they do:

* Here in the Webgineers, we developed well trained, highly experienced people. The training is part of the package we offer! But training is not enough – we want our students under the close supervision – More apprentices and students.

* The developers want to present job skills and a challenge and a contractor can determine that in bucketloads.

Outsourcing is the best for you and better for developers.

Box: content publishers

If you use only one person to manage your website for you, should it be? Programming? Network Engineer? Manager? No, no and no. Your rent should be a top editor content.

You should maintain its current website content to your site sticky for the search engines as human beings. constant content evolution is the best way to do it. If your editor is part of your business, live and breathe your business as it is, then the content will be vital and interesting.

Often, content publishers also PR manage.

Extreme Safety

Six. Who will remain?

It takes a special kind of people to plan for your site. You need other people to build. But still has another thing to keep in line and form. This maintenance.

A good technical architect shall ensure that each site manager panel integrated into it – special pages your content editors to update content week by week, even overnight. But when new content you do? Who takes pictures, drew the illustrations and wrote the lyrics?

Many contents is freely available on the web (which can even read this article through a delivery service). A good editor will be able to find this material and match your site. However, many of the same must be specially prepared. Often, good editors are not notable writers or photographers – and the traffic is what has to stay in the game. Sooner or later, you need original content of the Commission.

Keep in mind when approaching content creators such as writers and photographers that creation of the web is very different from the creation of other media. The screens are more difficult to read as paper, and the attention span people are much shorter. You can control the colors accurately, and you have only minimal control layout (See http://www.webgineers.co.uk/ar/9/Designing-for-accessibility).

Remember: you are looking for writers large canvas, with no great novelists?

7. What does the safety of my being?

In general, when they appear on the Internet, you are a target for all types of spammers, hackers and other well good for nothing. Some of them are hacking for the sheer pleasure (And not embarrass you over), some are vandals who simply enjoy causing damage and then there are other characters are more sinister in the professional game (yes, very professional hackers!)

Sidebar: Beware!

Whether you need security for their care received, it is possible to make too! Many people try to block every corner of your system and make it so inconvenient for visitors, and therefore unusable by staff.

Too much security is as bad as not enough!

Sidebar ends

There are all sorts of things that are after – Free mail relay, your customers Financial documents (see http://www.bbc.co.uk/london/content/articles/2008/03/11/kurt_internet_fraud_feature . shtml, for example), or your own login information.

So, yes, safety should be good. It must be very good. And to make it good enough you should understand:

* What are the pirates then

* Why do you want, and

* How would do.

The whole issue of security is one of the Internet's rapidly evolving, and we really need an expert to stay above all else. The extent to which you are not upgrading is precisely insofar as they are vulnerable.

Better security, of course, is designed. If you build your site without weaknesses, never have further strengthened!

8. How I can be sure I'm within the law?

The problem with Internet is that it's good to tell you facts, but sometimes not very good for what you need to know. For example, if you ask Google "What are the laws on the execution sites?" You have drowned in the pages and pages of interesting cases, but no real strategy.

Here in the UK, there are laws that control all websites and you have to make sure your project complies with them. Only for beginners ago

* The laws on defamation,

* The rights laws copyrights and other rights of control

* The Data Protection Act

* The Disability Discrimination Act,

and if you are using your website to sell products or services, you will need to meet

* Distance Selling Regulations

* EU regulation on electronic commerce

* The Sale of Goods Act

* Directive unfair trade practices and

* The Consumer Protection Act,

and without thinking about all the special laws may apply to your business (such as financial services, real estate, pharmaceutical or medical supplies, or other).

To be fair, most laws are sensible and reasonable, and not particularly expensive to stick to – if you know what they are.

9. What companies where I am, anyway?

What do you live? Do you do anything? Do you sell things? Do you offer a service? Anyway, it is likely that (If you're reading now) that are not in the business building and managing websites. This means that every minute that you work on your site, not a job really make money. For you, building a site is not part of the race of your business is a distraction from your business.

It's worse than a distraction, not only because they can break what you know how, but would also compete with people who actually make websites for their lives – people who are your competitors are involved.

The construction of a high quality, high strength work site is a specialist. You build your business the result should be in true. As we have seen, it takes a team of qualified people to build an industrial power: technical architect, project manager, programmers, designers Graphics and writers. As suppliers of other specialist (legal of his work, his accountant, printing and point of manufacture, for example) is common sense that the task be entrusted to professionals.

About the Author

Sam Unwin is Business Development Manager at The Webgineers, a web development company based in Scotland, UK. She can be contacted on +44 (0)1241 830679. You can find out more about The Webgineers at www.webgineers.co.uk

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